The truth is that SEO provides a fantastic opportunity to attract potential customers and increase visibility in search engines.
Has it happened to you that, despite creating content for your website, you don’t get the expected result? Probably, the culprit is poor management of SEO positioning. Therefore, it is essential to know what SEO Hobart is and why it is so important for a company to have a web positioning agency.
What is SEO positioning?
The truth is that SEO provides a fantastic opportunity to attract potential customers and increase visibility in search engines. Hence, the importance of knowing what this term really means. SEO, Search Engine Optimization in its acronym in English, refers to the set of techniques and good practices that are carried out to optimize a web page, so that it is indexed in search engines and, at the same time, appears in the first positions of search engines.
SEO positioning is more important than ever because all its actions are aimed at improving the position that a website occupies in the results list of Google or other search engines. In addition, web positioning covers aspects such as content, relevance, authority and technical SEO.
Common SEO mistakes to avoid
We know that web positioning is not an exact science. In fact, it may come as a surprise that Google takes over 200 factors into account when indexing and ranking a website in their SERPs. In addition, its algorithm is constantly updated since the objective of the search engine is to offer the most useful information to the user.
To prevent you from falling into any error, we have created the following list with the most common errors:
- Have several contents with the same keyword. This will only ensure that they compete with each other and that none of them achieve their goal.
- Don’t put alt text on images. This tag should contain a clear description and use keywords naturally.
- Over time, URLs change, so you need to update them so you don’t get broken links.
- Slow web loading speed. Among the possible reasons may be using large images, a large number of plugins and an outdated plugin.
- Not using headers correctly, thinking more about design than hierarchy. The correct way is to place a Heading 1 and then follow the hierarchy with the H2, H3, etc.
- Excessive repetition of the keyword. Years ago, this was a common practice in SEO, but today, it is a technique penalized by Google, known as SEO Black Hat.
Types of SEO techniques
Do you know what the practice of SEO Black Hat consists of? Well, within the SEO strategy there are different types of techniques, some are better seen than others, being classified as follows:
- SEO White Hat
In this case, it refers to ethically correct practices, that is, they are those that comply with the guidelines set by Google to correctly position a website. Some of these techniques are creating content, using keywords naturally and to the right extent, etc.
- SEO Black Hat
These techniques are used to rank quickly, but are penalized by search engines. It receives this name from Western movies in which the villains used to appear with a black hat. The fraudulent practices that Google penalizes are:
- Keyword stuffing, that is, the repetition of words.
- Duplicate content
- Spam comments
- Click bait with confusing information, among others.
- SEO Gray Hat
Although they are not penalized by Google, they do not follow what is marked by search engines to the letter. Some of these practices are:
- Articles too long
- Use synonyms to replace keywords
- Take into account the keywords of the competition, instead of those recommended by Google for our website.
- Introduce multimedia to get users to stay longer on the link.
What is the importance of SEO for your company?
Every company, no matter how small, needs to be well positioned in the search engines to achieve greater visibility and credibility with its potential clients. With the creation of content, among other SEO strategies, it is possible to increase trust among search engine users. Well, it is proven that the majority of Internet users do not go beyond the first page of the results and 30% of the clicks are destined for the first organic result of Google.
Despite the fact that all of the above already supposes a solid enough base to consider investing in SEO. There are other reasons why SEO positioning is essential for your website, some are the following:
SEO techniques are aimed at getting Google to show your content in the first place. In this way, you will get more potential customers to visit your website and, therefore, you will be more likely to convert those visits into product sales or contracting your services. This is the main reason for web positioning.
Following an SEO strategy will allow you to have quality content. Although these are aimed at improving your visibility, you will be improving the user experience by offering useful and relevant information.
SEO positioning helps to make the final decision of the client. If the user considers that your website is trustworthy, they will be more likely to become an end customer. In addition, he will surely come back in the future if he is satisfied with your product and/or service.
Your competition is doing SEO so you should not be left behind. Even if you manage to be in the first positions of the search engines, do not relax.
Your customers are looking for you and the vast majority of them do so on Google. Whether you have a small or large company, you have to give SEO the importance it deserves.
SEO positioning is very important for companies and, without a doubt, having an Internet presence should be a priority for them. Remember that to reach the first results of search engines it is necessary to have the appropriate SEO strategy.