Google Adwords is a form of online advertising increasingly used in recent years. It works from a platform that allows you to manage the ads that appear in the Google search engine according to the words inserted in the search. It is very convenient for all types of companies and professionals, since the cost can be very high or very low, depending on the budget and sales objectives.
However, managing ads in Google Adwords is not an easy task if you are not familiar with its particularities, functions and prices, and you can end up spending your money badly if you do not know what you are doing. For this reason, most companies or individuals who want to publish ads in this way hire a digital marketing specialist to manage the campaign. A Google Adwords management service costs an average of $550/month, but the value can range between $150/month and $1,290/month depending on a number of factors.
Most google ad management specialists set their fees on a monthly basis, although the figure can vary considerably depending on the size of the campaign. This type of work usually requires daily monitoring of the administration of expenses, monitoring of the clicks made on the ads and the search for keywords, which implies constant dedication on the part of the manager.
You may not need a permanent digital campaign and may only require the services of experts in digital marketing at a specific time, such as at the beginning of your company or at the time of seasonal promotions. If this is the case, you can hire a manager to work sporadically and not with a fixed monthly fee. Usually, these services are quoted by the hour.
Cost per click
The benefit of advertising with Google Adwords, and the reason it’s so widely used, is that you only pay when someone clicks on your ad. This payment method is known as cost per click or CPC. The value of the CPC is not fixed for all cases, but can vary over time and depending on the place of the ad. What is done is to bid with other competing advertisers for keywords and, depending on how competitive the bid is, the price of the cost per click is defined.
The CPC billing system makes it more profitable not to have many clicks, but to get clicks from real buyers and potential buyers. Therefore, the development of targeted campaigns is essential.
The main objective of a Google Adwords manager is to direct the campaign to the sector of the population in which it will have the greatest impact. In this way, the success of the campaign is explained not so much by the investment in the Google platform but by the manager’s knowledge and ability to formulate strategies, choose the keywords, place the ads in the right places and thus, ensure the visibility of the campaign for the desired clientele.
If you are thinking of hiring this service, it is best to see the ratings and read the comments of previous clients to choose the ideal person. Also, a good way to take care of your investment is to make sure you hire someone with experience in Google Adwords, since beginners often make mistakes that lead to unnecessary expenses. A manager with knowledge of this tool will know how to get the most out of your money and obtain the maximum benefits, even if you have a limited budget.