LIKES garnered on social media accounts like Facebook and Instagram play a significant role for any business wanting to gain recognition and scalability.
The accumulated likes determine the number of followers who appreciate the promotional content presented for a specific business brand.
So, these likes are invaluable.
Of course, from 26th May 2021 onwards, renowned social media platforms like Instagram and Facebook declared that users would have the option of concealing their likes from public views.
This ploy was intended to ensure users don’t feel too pressured by their post’s performance.
Of course, it didn’t lessen the importance of Instagram likes. In fact, their value towards boosting business brand only propelled.
Regardless of whether these likes and comments are hidden, the Instagram algorithm makes posts with large likes and comments more prominent to other potential users.
So, Instagram ensures those business posts get the attention they deserve and help boost the brand name and its service/product offerings.
Whether your business delivers on-demand Assignment Writing Service through its assignment writer(s) or sells beauty products and cosmetics, Instagram LIKES is one of the chief catalysts to augmenting its overall presence among its customers.
How does Instagram LIKES Help Boost Your Business Brand?
- Helps Expand Your Brand Reach Among Your Aimed Customers
The equation is straightforward. The more users view your Instagram business posts (be it a classified, story or service -niche post), the more is your brand reach & vice-versa.
Moreover (as explained above), when your posts garner an impressive volume of users’ likes, comments and interests, the Instagram algorithm prioritises and makes it seen by more potential users. The algorithm is programmed to assess Instagram users’ likes and interests towards a post and show more similar posts frequently.
Due to this, your posts get more organic reach and your business /brand engagement spikes considerably.
- It Reveals to You the Dos & Don’ts (or What Works & What Doesn’t)
The volume of likes accumulated (be it high or low) serves as a crucial parameter to measure the success of your business posts. Moreover, it also reveals whether your presented posts are working as expected or not.
When the number of Likes in your posts is high, you know your business promotion strategy is working. And when they are low, you know that the devised strategy isn’t achieving its goal and hence needs improvements.
So, with this data, you know (for sure) whether to adhere to the same strategy or re-assess it to accomplish better results.
- Boosts Your Business/Brand Credence Among Targeted Users
The hallmark of every business’s success is Trust. Regardless of whether your business is about offering Essay help, daily groceries, trendy apparel or any other, without it, your online presence goes unnoticed. Instagram Likes from your current users help gain the Trust of more potential patrons out there.
Whenever a post gets a good number of likes and comments from its targeted users, more people will notice. Their curiosity will peak, and they, too, will want to see your post to determine its value to them. In doing so, they will learn about your business vision, the offered services/products and how it’s different to other similar brands.
Above all, when your business posts get many likes, comments and shares, other users start viewing it as a trustworthy brand. Eventually, they will frequent your posts, present like, comment and even share with their friends, colleagues and close acquaintances.
Of course, to garner exponential user interest and Trust, the content you post must be top-notch. It should be fresh, engaging, and something users want frequently.
So, as a business owner, pay special attention to the content quality you display for your users to check out. Present something new every time to get likes from new customers while retaining your loyal customer base.
- Helps In Lead Generation & Client-Business Conversations
Instagram likes don’t just help you expand your brand reach or build user trust. It also plays a crucial role in lead generation and prompting conversations between you and your clientele.
If your business is about beauty and cosmetics and many have liked and commented on your posts, you can easily interact with your customers. You can directly present those customers with links to your other product page, answer questions and even affirm the type of product they seek in the market.
Doing so can help you generate more leads and convert them into customers willing to purchase from you.
- Helps You Stand Out from Your Market Rivals
In this modern era, Instagram ranks among the most influential social media platforms for business endorsement.
Statistics reveal 71% and 73% of business owners in the US & the UK, respectively, use Instagram to scale and promote their business among their aimed patrons. So, the platform sees over 300 million businesses frequently trying to make their products and services known to their users and stay ahead of their market rivals.
With more likes, comments and shares from users, the platform will allow your brand to stand out among a large pool of business undertakings and inevitably find a top spot for everyone to take notice.
- Acts As a Huge Motivator to Continue Creating Intriguing Posts About Your Brand
It always feels great when your business posts receive high volumes of likes and comments. After all, that’s the whole point. And when such Instagram likes, shares, and comments from your impressive client base continually flood your brand page; it serves as a huge motivator.
Empowering you with confidence and self-belief compels you to continue churning out many more fascinating, unique and helpful posts tailored to your audience’s tastes and preferences.
While this may seem little in your grander scheme of brand promotion, it certainly gives you the intoxicating taste of success and pushes you to keep going stronger and further.
Some Useful Tips to Garner More Instagram Likes from Targeted Customers
There are several ways to garner more Instagram likes from your aimed customers.
- You can buy Instagram likes.
- You can Geotag your posts.
- You can devise an appropriate hashtag strategy to gain an advantage over your competition.
- You can release visually striking posts to arrest user interest.
- You can set a time to upload your posts when most of your followers are online.
- You can post interesting memes to make your users laugh, like, comment and share.
- You can also organise contests and, as a rule, request users to like your posts, tag them and even share them with as many friends as possible.
To Surmise –
As you can see, Instagram posts are vital for your brand promotion success. It can bombard your business post with several users and turn them into trustworthy and long-standing customers.
You must produce posts that motivate and compel users to show their appreciation through likes and comments. The above tips should help you to generate likes and get off to a good start.
So, quit stalling. Instead, start producing fresh, interesting, helpful posts for your target audience and do it consistently.
It will help your audience realise that you care for them and are giving them information or services as means to improve their lives.
Author’s Bio
Jack Castle delivers do my homework services as a part of MyAssignmenthelp.com to students in need. He has been helping students with essays, dissertations and homework tasks for 8 years. Besides this, Jack loves to run his music school in his locality on every weekend. Jack is also an avid foodie and particularly fancies Mediterranean cuisines.