You may wonder why marketing is essential to your cleaning business. You may think yours is a good cleaning business, and would not word of mouth alone do the job?
However, word of mouth remains an effective tool to promote your cleaning business. Still, on the other hand, it takes time to yield any results. Furthermore, the tool is ineffective if you want to upscale your cleaning business.
Robust marketing helps you to attract new clients while retaining the existing ones. However, over the years, the cleaning industry has become very competitive. That is why you should have a marketing plan.
A well-thought-out marketing helps you to communicate with your targeted audience effectively. Furthermore, you can also learn about the services the customer may require.
This article intends to inspire you to develop a marketing plan with proven marketing and advertising techniques for your cleaning business.
1. Create a simple yet impactful website
You have to create a simple yet straightforward website for your cleaning business. Potential customers these days search online whenever they require a product or service. When they search, you would want them to select your cleaning business.
If you want them to choose your cleaning business, you have to give them some basic information. The website provides potential customers with essential information about your cleaning business.
While designing the website, there are a few points that you have to keep in mind. You have to mention the packages that you offer clearly. As a result, potential clients can choose the one they want quickly.
Furthermore, the potential customers who go through your website should feel confident about hiring your services. You can use customer testimonials and pictures to inspire confidence.
The positive customer testimonials speak volumes about the services that you offer.
2. Use a booking tool
You can use a booking tool for your cleaning services. You may wonder why a booking tool for the cleaning services. An appointment scheduling software like Picktime makes your business much more accessible to your customers.
The customer can choose the booking schedule for their convenience. For instance, a potential customer can select an available slot. However, you can quickly integrate Picktime’s Book Now button on the website.
As a result, you can efficiently manage and organize the customer schedule- not only the customer schedule but the staff schedule. For instance, you can assign bookings to the staff and also generate the daily report to check with their performance.
Furthermore, the software also sends automated reminders over email or SMS. You do not have to invest additional resources to follow up with the clients.
Integrated payment gateways allow you to accept partial or complete payments from customers. As a result, you can avoid no-shows from customers.
3. Online reviews
You can encourage stratified customers to share their reviews online about the services. However, you should not incentivize the customer to share the review online- for instance, by giving gift cards or any monetary benefit.
However, you can use email marketing techniques to reach out to customers who recently availed of your services.
There are many platforms to share reviews, for instance, Google, Facebook and your website. However, you should not limit sharing on these platforms.
Furthermore, after receiving the customer reviews, you have to give a response to the customers. However, the customer review is positive or negative. As a result, the customers would feel you value their opinion and are willing to listen.
4. Social media presence
Social media platforms are great avenues to promote your business and should be an essential aspect of your marketing strategy.
You can begin by creating a profile for your business. Before making a profile, you must identify the social media platforms that would bring the most customers to your cleaning business.
After identifying the social media platform, you can create a profile. While creating a profile, the profile should include certain elements. For instance, there should be a brief description of your business.
Furthermore, it would help if you did not leave out crucial aspects such as your contact information and the location of your cleaning business. As a result, the customer can reach out to you quickly.
However, it will be best to remember that after establishing a presence on social media platforms, you ought to receive negative reviews about your business. You need not take the reviews personally.
Every business with a social media presence receives negative reviews on its social media profiles.
5. Seeing is believing
You have to take pictures of your work. You may wonder why. For instance, if you promote your cleaning business, saying it is great may not appeal to many customers.
Such a strategy would not yield many results. That is why you have to take pictures. They serve as proof of your work.
Before taking pictures, you must seek permission from your customers to take photos on their premises.
6. Email marketing campaign
Email marketing campaigns have massive potential to attract customers to your cleaning business.
You can reach the intended audience through email with ease. You can offer discounts to customers on your website who sign up with emails. As a result, you would receive customer emails.
You can begin by sending newsletters to your customers. That will help you to generate more leads. You can also include a call to action button to forward the email to potential customers.
7. Device a referral program with the existing clientele
You can start a referral program with your current clientele. The referral program ought to attract more customers to your cleaning business. For instance, you can offer incentives to the existing customer who brings them on each referral customer.
As a result, the customer receives a discount, and on the other hand, your cleaning business gets a new customer. The strategy gives you the best return on investment. More customers you receive, the more the business.
The new customer you receive from the referral program may refer their peer when they need cleaning services. The cycle goes on as you acquire new customers.